SEO & E-Commerce Blog

Varied posts about website promotion, seo e-commerce and other subjects from the editor of the directory of seo links

Archive for the ‘seo’ Category

SEO for IndexScript

Tuesday
Apr 17,2007

For directory engine I use the free IndexScript. Finally, after many code hacking I really like it. About two weeks ago my site was completely reindexed because I changed the underlines to hypens in the URL stucture.

Many of you may think that a compound separated with underlines will be recognised by search engines. They won’t.

Before my last intervention the URL of my seo forum category was

http://www.directoryofseolinks.com/1/seo_forums/

and when I requested a searching query for the “seo forums” phrase using the allinurl: operator Google didn’t display any result. Now, using hypens my category names in the URLs are recognisable by the robots. How did I do that? Just follow the next few steps and hypens will substitute underlines, and one more search engine factor will be straightened out.


Eliminating underlines

Before executing the following code changes make sure that you created backup files and the selected value of the “SEO URLs Scheme” option in the admin board is 2.
For hacking I suggest you to use notepad.

  • 1. Step Open the index.php for editing and press control+H. Using the appearing input forms substitute this code:

    eregi_replace("[_]+", "_", str_replace(" ", "_", eregi_replace("[^_a-zA-Z0-9 ]", " ", $row['name']))) .

    with this one:

    eregi_replace("[-]+", "-", str_replace(" ", "-", eregi_replace("[^_a-zA-Z0-9 ]", " ", $row['name']))) .

    all around the file.

  • 2. Step Carry out the same process with the /include/utils.php, site_map.php, site_map_xml.php files.

  • 3. Step There is no 3. step, you are done!




Correcting the breadcrumb navigation link

After installing and adding a category into the directory we will see that in the breadcrumb above the listed websites, the index words points back to the main page referring to the /index.php file. This mistake will cause duplicated content and won’t make us very popular among search engines. So open the /include/utils.php file and substitute this code:

a href=\"" . $dir_root_path . "index.php\">Index

with this one

a href=\"/\">Index


Outbound links using the URL as anchor text?

Browsing among the categories you can see that the listed sites are linked not only with the suggested anchor text, but with their URL also. If I were I would correct this. Just open show_cat.php and latest.php files and substitute these codes:

  • a href=\"" . $row['url'] . "\" target=\"_blank\">" . $row['url'] . "

  • a href=\"" . $row['url'] . "\">" . $row['url'] . "

with this one:

" . $row['url'] . "



Eliminating content duplaction at the listing pages

With your current SEO URLs Scheme you will see the navigation links at the bottom of the pages as First, Prev, Next and Last. I have a suggestion to make this links perfect in order to eliminate all the content duplication possibilities.

  • With the above described method (using control+H) in the show_cat.php file substitute this code:

    "/1/\">First ”;
    if($page > 1) {


    with this one:

    "/\">First ”;
    if($page > 2) {

Executing this hack the yourdomain.com/your-category/ wont be duplicated with the yourdomain.com/your-category/1/page.

I hope you agree with me and think that your directory is much professional now! If you have any opinion let me know!

Is Yahoo! Site Explorer our friend?

  • Filed under: seo, Yahoo!
Saturday
Mar 31,2007

For first sight this service looks like a great asset among our tools, but this feeling can pass quickly.

As far as I know Google shows only a little part of links pointing to our sites using the link: operator in order to defend us against our inventive competitors. Without excellent link popularity we can hardly gain any success for competetive keywords.

So how to build the required link popularity quickly?

This question isn’t difficolt to answer. It starts with Yahoo! Site Explorer. If our sites will be be typed right after the link: operator I guess we won’t consider the previous answer so obvious…

The Google Webmaster Tools service provides us information lawful only after verifying the ownership. This is the missing step concerning Site Explorer.

Looking back on the lesson of the hungarian linkfelhő seo contest I took apart, the structure of the inlinks pointing to our sites is strictly a private business and the Site Explorer service doesn’t respect that at all.

What do you think?

How to evaluate a website

  • Filed under: tool, seo
Sunday
Mar 4,2007

We spend really long hours with building websites, improving content and promoting them. After the hard work we are very curious about the result.

In general I don’t have to wait too long time for the deserved ranking change, but there are some interesting scale I commonly use to see the outcome from different aspects.

Let me introduce my favourite online tools:

  • The first one is appraise your domain, and the output is an amount. The valuation is mainly based on three different factors: the domain age, the number of inlinks, and the DMOZ and Yahoo Directory listing.

  • The page strength tool is developed by Matthew Inman and Rand Fishkin from the SEOmoz team. I think this tool is deservedly very popular among the online marketing experts.



Did I miss any great inline tool? Let me know!

SEO toolkit

Saturday
Feb 17,2007

This is my first post about my seo practice and I hope that you will find it usefull. At this point I would like to present my seo toolkit.

Firstly if you would like to optimize your websites you will need a good browser. I look at the firefox as a starting-point. I don’t want to talk you out of using internet explorer, but I think you would find the usability of firefox fascinating.

I list here the regularly used firefox seo extensions of course with the downloading URLs:

The first two let you know a lot of information about a given site, and the properies of the rivals for every keywords, keyphrases that you are curious about. Link popularity in the major search engines and so on.

For rank checking I usually use the free version of Web CEO which provides a lot of addiditonal valuable functions:

  • controls the quality of websites, and
  • helps to find linking partners.

For monitorizing the improvement of the traffic I suggest to use Google Analytics. Beside listing the keywords that bring traffic to your sites, with this service you will be able to measure indirectly the quality of pages by the content performance reports.

One more very important tool, which I almost forget. Be careful the broken links are the returning enemy of the good rankings. I suggest you to use the Xenu’s Link Sleuth regularly in order to explore the mistakes.

Do you have any thought or tip? Let me know!

A tale about the seo contest

Tuesday
Feb 13,2007

It was about three or four years ago when I got my pc. I used it with my sister, because it was common. It is still common but mainly I use it because Kati has moved to the capital city of Hungary to live. We only have to share it with her when she visits us.

After a short period I tried to understand the programs that display the websites. I don’t remember how I first met with seo, but it captivated me. Thinking about my seo history I recognise the dark spots still missing from my knowledge.

Go back to the contest. It was official lauched on 2/11/2006, and will be ended on 1/03/2007. I started participating -as I remember- on 01/12/2006 so I had almost one month backlog.

I decided to started to win the game. Of course I know that there is only one winner, but I knew that it will need a lot of work and waiver. At google.com my site is ranked the best for the KW linkfelhő (link cloud in english), but it won’t count to much.

During the contest I get many friends from the competitors and from the supporters which is already a great award for me.

The biggest benefit of the contest was that so far that I had to recognise that I have to know much more about SEs if I want to belong to the elit of this profession, thought it is not impossible that I will be the winner. And this recognition is greatly dued to Old Welsh Guy.

My seo blog has just launched

Sunday
Feb 11,2007

Am really happy that I managed to start this blog. It took some time untill I chose the perfect Word-Press template, install all the desired plugins, and hack enough the code to my taste. Of course it is still not perfect, but on the way.

My aim with this blog beside practicng the language is to promote my seo directory and help a little my competetive design in the sprint of hungarian seo contest for the keyword linkfelhő. This contest started last year in the middle of november, and only 16 days left. Not long but will provide many more duties. Actually my site is the 4th at google.hu which is the judge in our case. Telling the truth I am lack of hungarian links, but I still have 16 days.